The U.S. solar market is one of the fastest-growing industries there. It has shown an average of 33% growth over the past decade. This means two things: it is still a young, bustling market where anyone still has a shot at becoming the industry’s leader, and if you are in this business, you can grow more than 33% every year alongside the industry. You just need the right tools. Two of these tools are SEO and PPC, where, having chosen the right keywords, you can compete with them on different search engines.
First, let’s look at what the term “keyword” means. Initially, it meant words that a person types into the search bar when looking for, say, solar panels. But why not just say “word”? The answer is simple: people are used to writing in proper sentences, like ‘Which solar panels are the best?’ But a search engine will focus only on the words that matter, which is, in this instance, “solar panels” and “best.” And those are your keywords!
Keywords for you
There are thousands and thousands of keywords that are related to solar panels and green energy. But we, having worked in the industry for years, have developed a refined and thorough list of keywords that we would like to share with you.
This list is divided conveniently into six categories:
- SOLAR ROOFING KEYWORDS
- COMMERCIAL KEYWORDS
- LOCAL BUSINESS (NEAR ME) KEYWORDS
- COST/PRICING-RELATED KEYWORDS
- POOL & WATER HEATER KEYWORDS
- SOLAR MAINTENANCE
The table covers the following metrics:
Volume: The average number of monthly searches for a given keyword over a 12-month period.
Keyword Difficulty: Keyword Difficulty shows you how hard it would be for a website to rank organically in the Google top 10 for the analyzed keyword. The higher the percentage, the harder it will be to achieve high rankings.
CPC (Cost Per Click): Average price in USD advertisers pay for a user’s click on an ad triggered by a given keyword (Google Ads).
Intent: The purpose of a search in a search engine. Intents can be read by search engine algorithms to show the proper results and SERP features.
SOLAR ROOFING KEYWORDS
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| solar roof | 9900 | 60 | 5.46 | Informational |
| roof solar panels | 6600 | 83 | 5.53 | Informational |
| solar panel roof | 5400 | 67 | 5.53 | Informational |
| solar roof shingles | 5400 | 60 | 3.59 | Commercial |
| solar roof tiles | 5400 | 60 | 3.07 | Informational |
| solar panel roofs | 2900 | 60 | 5.53 | Commercial |
| solar roofing | 2900 | 66 | 5.46 | Commercial |
| solar roofs | 2900 | 62 | 5.46 | Commercial |
| roof shingle solar | 2400 | 60 | 3.59 | Informational |
| roof solar panel | 2400 | 84 | 5.53 | Informational |
| solar panels on roof | 2400 | 74 | 5.53 | Informational |
| solar panels roof | 2400 | 68 | 5.53 | Informational |
| solar roof panels | 2400 | 68 | 5.53 | Commercial |
| solar roof top combiner box | 2400 | 15 | 0 | Informational, Commercial |
| solar panel roofing | 1900 | 61 | 5.53 | Commercial |
| solar roofing shingles | 1900 | 61 | 3.59 | Commercial |
| solar roofing tiles | 1900 | 57 | 3.07 | Commercial |
| roofing solar panels | 1600 | 61 | 5.53 | Informational |
| solar panel roof tiles | 1300 | 58 | 3.7 | Informational |
| solar roof cost | 1300 | 78 | 4.88 | Commercial |
| solar tiles for roof | 1300 | 58 | 3.07 | Informational |
| roof solar | 1000 | 74 | 5.46 | Informational |
| solar panel roof cost | 1000 | 70 | 5.14 | Informational |
| solar roof tile | 1000 | 58 | 3.07 | Commercial |
| solar roofing panels | 1000 | 61 | 5.53 | Informational |
| solar tile roof | 1000 | 58 | 3.07 | Informational, Commercial |
| solar panels on metal roof | 880 | 25 | 4.94 | Informational |
COMMERCIAL SOLAR KEYWORDS
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| commercial solar | 8100 | 55 | 12.06 | Commercial |
| commercial solar panels | 8100 | 56 | 7.75 | Informational |
| commercial solar company | 6600 | 39 | 11.97 | Commercial |
| commercial solar installation | 6600 | 57 | 11.18 | Commercial |
| commercial solar panel installation | 6600 | 50 | 18.99 | Informational |
| commercial solar companies | 2400 | 48 | 11.97 | Commercial |
| commercial solar panel | 720 | 52 | 7.75 | Informational |
| commercial solar systems | 720 | 54 | 8.34 | Commercial |
| commercial solar financing | 590 | 16 | 7.69 | Informational |
| commercial solar companies near me | 260 | 34 | 15.08 | Transactional |
| commercial solar installers near me | 50 | 43 | 10.68 | Transactional |
LOCAL BUSINESS (NEAR ME) KEYWORDS
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| solar installers near me | 18100 | 64 | 12.17 | Transactional |
| solar companies near me | 14800 | 64 | 14.17 | Transactional |
| solar providers near me | 9900 | 64 | 11.63 | Transactional |
| solar company near me | 6600 | 63 | 14.17 | Transactional |
| solar installer near me | 5400 | 64 | 12.17 | Transactional |
| solar installation near me | 4400 | 64 | 12.17 | Transactional |
| solar near me | 4400 | 65 | 15.3 | Transactional |
| solar panels near me | 3600 | 70 | 11.35 | Transactional |
| solar panel companies near me | 2900 | 63 | 13.16 | Transactional |
| solar panel installers near me | 2900 | 63 | 12.46 | Transactional |
| solar installations near me | 2400 | 64 | 12.17 | Transactional |
| solar panel installation near me | 2400 | 63 | 12.46 | Transactional |
| solar panel installer near me | 1600 | 62 | 12.46 | Transactional |
| solar panels installation near me | 1600 | 66 | 12.46 | Transactional |
| solar provider near me | 1600 | 50 | 11.63 | Transactional |
| rv solar installers near me | 1300 | 35 | 3 | Transactional |
| solar contractors near me | 1300 | 60 | 11.26 | Transactional |
| solar install near me | 1300 | 63 | 12.17 | Transactional |
| solar panels installers near me | 1300 | 62 | 12.46 | Transactional |
| rv solar installation near me | 1000 | 35 | 3 | Transactional |
| solar companys near me | 1000 | 64 | 14.17 | Transactional |
| solar energy companies near me | 1000 | 64 | 10.98 | Transactional |
| solar panel company near me | 1000 | 61 | 13.16 | Transactional |
| solar panels companies near me | 1000 | 57 | 13.16 | Transactional |
| best solar companies near me | 880 | 62 | 13.39 | Transactional |
| solar panels for sale near me | 880 | 67 | 6.36 | Transactional |
Cost/Pricing Related Keywords
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| solar panel cost | 22200 | 82 | 5.74 | Informational |
| how much do solar panels cost | 9900 | 81 | 4.32 | Informational |
| solar panels cost | 8100 | 76 | 5.74 | Informational |
| cost of solar panels | 6600 | 74 | 5.74 | Informational |
| how much does a solar panel cost | 4400 | 80 | 4.32 | Informational |
| how much does solar panels cost | 4400 | 70 | 4.32 | Informational |
| solar panel installation cost | 4400 | 70 | 5.29 | Informational |
| solar panels for home cost | 2900 | 69 | 4.61 | Informational |
| cost for a solar panel | 2400 | 85 | 5.74 | Informational |
| cost solar panels | 2400 | 80 | 5.74 | Informational |
| how much does it cost to install solar panels | 2400 | 71 | 4.2 | Informational |
| cost home solar panels | 1900 | 79 | 4.61 | Informational |
Pool & Water Heater Keywords
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| solar pool heater | 14800 | 60 | 1.06 | Transactional |
| solar water heater | 12100 | 61 | 2.17 | Informational, Transactional |
| pool solar heater | 6600 | 51 | 1.06 | Commercial |
| solar heater | 6600 | 44 | 1.49 | Informational |
| solar water heating | 4400 | 63 | 2.17 | Informational |
| solar heater for pool | 3600 | 56 | 1.06 | Commercial |
| solar pool heating | 3600 | 63 | 1.06 | Commercial |
| pool solar heating | 2900 | 63 | 1.06 | Commercial |
| pool heat solar | 2400 | 56 | 1.06 | Commercial |
| solar heater pool | 2400 | 58 | 1.06 | Commercial |
| solar hot water heater | 2400 | 61 | 2.09 | Commercial |
| solar heater pools | 1900 | 55 | 1.06 | Transactional |
| solar pool heater panels | 1900 | 60 | 1.64 | Commercial |
| above ground pool solar heater | 1600 | 35 | 0.5 | Commercial |
| heat pool solar | 1300 | 55 | 1.06 | Informational |
| heating pool solar | 1300 | 58 | 1.06 | Transactional |
| pool heater solar | 1300 | 56 | 1.06 | Informational, Transactional |
| solar water heater for pool | 1000 | 56 | 1.39 | Commercial |
| solar heating for pools | 880 | 53 | 1.06 | Commercial |
| solar pool heating panels | 880 | 53 | 1.64 | Transactional |
| solar powered pool heater | 880 | 54 | 0.84 | Commercial |
| solar powered water heater | 880 | 58 | 1.4 | Informational |
| solar swimming pool heater | 880 | 52 | 1.21 | Informational |
Solar Maintenance Keywords
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| solar panel maintenance | 8100 | 55 | 2.31 | Informational |
| solar maintenance | 6600 | 54 | 4.04 | Commercial |
| solar panel maintenance cost | 390 | 46 | 2.48 | Informational |
| maintenance on solar panels | 320 | 45 | 2.31 | Informational |
| maintenance of solar panels | 260 | 47 | 2.31 | Informational |
| solar panel maintenance costs | 260 | 50 | 2.48 | Informational |
| solar panels maintenance | 210 | 45 | 2.31 | Informational |
| maintenance for solar panels | 170 | 44 | 2.31 | Informational |
| maintenance solar panels | 170 | 45 | 2.31 | Informational |
| solar maintenance services | 170 | 33 | 3.75 | Commercial |
| solar panel maintenance companies | 140 | 39 | 6.15 | Commercial |
How to use this list?
These keywords will be beneficial both for setting up pay-per-click campaigns and organic search engine optimization.
However, you need to be careful. First of all, you need to refrain from using keyword optimization unethically, that is, in a way that search engines like Google might see as over-optimization. For example, engaging in keyword stuffing without providing relevant content will make you go lower on SERP or even invite a Google penalty.
Having high-quality, relevant content isn’t the only challenge. You need to make sure that your website is designed with those keywords in mind: ALT texts, meta information, sitemaps, and so on. For example, according to 2020 data, most title tags on Google match the keywords they rank for.
However, to make sure you will get the results you want, we recommend you contact us for a free SEO-based audit of your website. (email: care@solar-seo.com; tel:+1 323 285 2811)
This way, you’ll learn to focus on which exact keywords will get you ahead of your competition without exceeding your budget.
Seize the opportunity professional Solar SEO can give you!
