By using data-driven methods to build effective strategies that will fit your solar company’s brand and align with your goals, we can deliver the best possible results that’ll make your solar business grow.
If you are ready to bring more traffic to your solar company’s website and make investments that’ll successfully grow your business, Solar SEO is a perfect choice.
The best way to appear on top of the search results on Google.com is through PPC Google Ads. Google offers paid advertisements, through which we can help your solar company appear at the top of the search results related to what your company has to offer.
When potential customers search for terms that describe your solar company’s products, you can have your ads suggested on top of the search results. Google Shopping ads often contain information about the product, along with pictures.
After turning monetization on a YouTube video, it takes some time for ads to start showing up. Those ads will automatically be selected for certain videos based on the context of that video and whether the content is considered family-friendly. This is one of the most cost-effective advertising campaigns.
Also known as Microsoft Bing, Bing Ads use a bidding system similar to PPC Google advertising. We will help you outbid the competition and have your solar company’s ad shown for a chosen term.
If your solar company’s website has a blog, podcast, or helpful freebies, then you need Instagram ads. These ads will appear through the app and be included in users’ Feeds, Stories, Explore tab, and more.
This paid marketing tool is designed to give you access to the LinkedIn social network through several sponsored posts. LinkedIn Ads are a powerful PPC marketing tool that can help your solar company build leads, share content, get online recognition, and more.
If you wish to reach users within Twitter and all its partnered networks, Twitter Ads are a perfect choice. This digital marketing method is an opportunity to grow your solar business by reaching out to new users and promoting your product/services to those most likely interested in them.
Remarketing and retargeting are strategies that can help you reach potential customers in slightly different ways.
Retargeting will focus on pulling in new potential customers through your solar company’s ads distributed through emails, social media, or other platforms while remarketing will focus on sales or marketing emails designed to re-engage customers.
Pay-per-click advertisements are the most effective solar advertising ideas due to their cost-effectiveness, reach, and results. A lot goes into building a PPC campaign that works: from researching and choosing the right keywords, to implementing those keywords into a well-organized campaign. It’s no secret that search engines will charge less per click if advertisers can create relevant and appropriately targeted PPC campaigns.
This is not an easy task; it takes a lot of time and research. At Solar SEO, we will protect your solar marketing budget by creating the perfect PPC strategy that will convert at the highest level.
Solar SEO will help you determine your objectives and goals. Pursuing a PPC campaign with clear objectives and goals increases the chances of success. This is why we want to learn more about your solar company.
After we get familiar with your solar company’s brand, it is time to discuss the budget. Furthermore, we will help define Key Performance Indicators, which will, in turn, guide our solar PPC strategy to maximum conversions.
Before launching a PPC campaign that converts, we will thoroughly research your competitors. Learning more about your main paid search competitors and understanding what makes them successful will help us build a strong PPC campaign to help you stay on top of the competition.
With that said, we will also research your target market and its behavior. Knowing more about your audience can help us create a targeted campaign for your solar company.
After researching your audience, it is time to implement market segmentation. This means categorizing your market into specific groups of audiences. While many PPC campaigns would suggest broad audience targeting, which often ends up wasting more resources.
Segmentation is crucial if you want to make use of resources more efficiently. Thus, we will tailor our PPC campaigns to be more personalized toward what the specific groups of audiences are searching for at the time when they are most likely to make the purchase.
The PPC model is primarily based on keywords, but knowing which keywords will actually offer a PPC strategy that converts can be complicated. We will help you target the right keywords for your paid advertising campaign, which will get your solar business the maximum ROI possible. We will do this by researching your competitors and building a list of keywords that work.
Through analytics and data tracking, we can come to data-driven decisions that will improve your solar business’s performance. By setting up analytics, we are able to monitor the value of our PPC campaign and whether you are earning as much as you are putting into it. In addition, with the use of Google Analytics and other quality PPC advertising tools, we can conduct performance and data analysis. This will help assess your ad’s performance.
Optimize Campaigns to Meet Your Objectives
Creating ads, investing, and running them on Google is a fairly easy task. However, it takes expertise to know how to bring results from those ads.
One thing to keep in mind is that paid advertising requires management and constant monitoring to ensure that you are reaching optimal results. We offer proper tracking and management analysis in order to provide you with valuable insight and help you create the most effective campaign for your solar company. This way, we can also make sure that you always stay on top of the competition!
Don’t overpay for sloppily organized ad campaigns! Solar SEO will ensure that you get the biggest ROI for every click! Contact us to find out how!
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