Are you on social media? And I don’t mean your business, but you personally. Many entrepreneurs forget the profound effect social networks have on us every day when considering ways of marketing their company or product. To realize how significant and indispensable it is, just think of all the time you spend there and how much attention and trust you have for this medium.
According to the latest data, there are 3.78 billion monthly active users who spend an average of two and a half hours daily on social media platforms. And indeed, while almost every age is online these days, it is the younger or middle-aged people who made social networks part of their lives. And coincidentally, it comes as no surprise that it is also the generation who are most concerned with the environment and would like to have green renewable energy directly from your solar panels. I hope it gives you some emotional understanding of just how powerful and crucial social media marketing can be to a business (especially to a business providing solar panels and renewable and green energy). Now, let’s take a look at how exactly you can use humanity’s obsession with social media to your advantage and why you should consider trusting it into the hands of a company that not only has years of experience in internet marketing but works specifically with solar companies.
First, let’s take a quick look at what social networks there are out there and how they differ.
Let’s start with the biggest of them all: Facebook.
Facebook is the most popular social network in the world, used by people of all ages and with a great variety of content in its form and topics. This social network is full of photos, information, personal posts, and live videos. This is where people come to check in with their relatives, childhood friends, and colleagues. It’s the largest virtual neighborhood. And, of course, you want your solar company to become their neighbor next door. Facebook has great features for business owners and is extremely popular with local companies. Being able to present yourself not just as a green power business but as a part of the community is, frankly, indispensable. Consistent and hand-crafted content will make people think of you when they consider switching to solar panels and a sustainable future. Plus, it’s a great way to communicate with your current or future clients: answering all their queries, comments, and reviews. Facebook is a great place to show your solar company’s human face.
Our next social network is actually the second most popular website in the world: Youtube.com.
Many people get confused seeing the website in the list of social networks. But think about it: it has content, channels, subscriptions, followers, and comments. Now let’s think about how you can use this immensely popular website to promote yourself as a provider of technologies for renewable and green energy. To do that, again, think of yourself as a user of Youtube. Besides funny videos and recreational content, you certainly have used Youtube to learn to do something with some of the literally millions of video tutorials on every topic imaginable. Youtube is a great space to establish yourself as an expert in your field of renewable energy and solar panel contract work. Lots of people get an idea of such a major purchase by first watching a lot of related content. Imagine being the guide in the world of renewable energy for those who are just getting interested in it. You would be an expert to them and an ideal place to get all their services and products from. Youtube is also great for SEO and organic traffic that will pour onto your website. Search engines consider videos high-quality content and rank websites that provide such content higher. So it’s a win-win: you establish yourself as an expert and get higher in SERPs. Of course, the main challenge of video content is how much effort it takes to create it. However, when you work with professionals, you should only worry about your solar business’s more immediate needs while our team of professionals create video content for your company’s Youtube channel.
The third social network you should definitely consider working with is Instagram.
While it is also an immensely popular social network, there are significant differences from the previous two. In terms of age, Instagram is not as universal, and most of its users are so-called millennials aged 20-40. Its most common content, photos, and images are famous for creating a “wannabe” lifestyle. Green energy, shining solar panels, and affordable, reliable, and independent energy supply can become part of the lifestyle for many people. Proper account management will allow you to make renewable energy and solar panels part of everyday life. Well-crafted posts will convince your subscribers that having your household supplied with solar energy isn’t sci-fi stuff but something that many people get these days, something both easily obtainable and fashionable. Your logo and your work as part of someone’s daily feed is a tool to make your future clients want to get solar panels and opt for your services when they do.
Now let’s talk about Twitter.
It is considered to be used by middle-aged, well-educated people with strong opinions looking for information, discussion, and dialogue. You want them as your clients. Twitter is great for two things: customer support and environmental agenda. It’s very easy to tag a company to ask it a question or criticize it. And it’s very important for companies to find those complaints and interact with them. Studies show that the ability to work out a client’s problems improves the company’s reputation better than having no complaints at all. The other important thing is the agenda. It is important to show people that you are not just making money but trying to make a difference. And you are! By retweeting, posting, and commenting about green and renewable energy, you will be present in your followers’ lives as a force trying to make this world a better place. And who doesn’t want that?
Another great network you should consider is Linkedin.
Again, mentioning Linkedin as a social network for marketing sometimes causes a few raised eyebrows. Linkedin is a network of professionals, people, and companies with careers and ambitions. Promoting your solar brand on this social network allows you to establish your brand as a team of professionals, aiming high in both your corporate culture and philosophy toward serving your customers. It’s a great place to work B2B, with a chance of landing a massive and profitable contract.
And finally, Pinterest.
With seventy million users, it’s a great place to attract new customers, familiarize them with your brand, and build up your website’s quality rating, increasing SEO and PPC efficiency. It requires a constant flow of content with special free features provided by the network.
Now that we know general strategies that will help you to make it on social media let’s discuss further why it is better to use professional help for these tasks.
First of all, it’s extremely time- and effort-consuming. Every single social network likes it when content provided by users is non-stop. It is simply not a job that business owners can afford to do if they want to have enough time to actually run their business and realize their own unique vision for their solar and renewable energy company. But what’s important even more is the quality and precision of the content you post. Most SMM and internet marketing agencies have little or no experience in sustainable green energy. We, however, have been working extensively in the area and know the exact content that will attract your future customers simply because we have already done it multiple times. Your posts must appeal to people who can become interested in your services and products. To make this happen, you need to know their mindset and interests, which can only be obtained through years of experience with solar panels and green energy companies.
