“Solar Companies can use a combination of SEO, Local SEO and PPC marketing strategies to attract more relevant leads.”
Solar panel installers and renewable energy providers are on the borderline with both local and non-local businesses. Thus, finding the right mix between SEO and Local SEO may be a tough task. Additionally, you also need to consider the size of your solar business as well as the specific services it offers. In 2023, if you are all set to focus on your Solar Company SEO campaign, then you need to understand the differences between SEO vs Local SEO.
Many solar companies face problems with Local SEO because they don’t always differentiate between local SEO vs national SEO. And while the medium is the same— Google or another search engine, the set of tools and tactics used for general SEO and Local SEO is entirely different.
Today, we will take a closer look at what Local SEO is and how different it is from SEO in general.
By the end of this article, you’ll know which one you should pick for your solar company SEO campaign.
The Need for Solar Company SEO Campaigns
SEO or Search Engine Optimization has been developing alongside search engines since the 90s.
Even though the local search was introduced in mid-2000s, it was heralded amongst others by Google. The necessity for having local results on SERPs became obvious when smartphones started gaining momentum. This is the core reason as to why Solar Company SEO Campaigns have become so crucial for business.
SEO branches out to Local SEO.
It basically ensures that your business dominates search rankings in the area local to your business.
Local SEO can further be divided into:
- SERP Rankings
- The Map Pack
Let’s dive deeper into local SEO.
Local SEO for a Solar Company SEO Campaign
Technically, conventional Local SEO is no different from regular SEO.
The different keywords to consider can be such as “in the area,” “name of the location,” and “near me” to locally specific terms for your products. Another great trick is to check out popular review websites, such as Yelp, where you can see keywords being used as subcategories.
This works great for local searches.
While running your Solar Company SEO Campaigns, you can also consider keyword-wise long tail keywords.
The reason is— voice-search!
Watch this video to know more about how local SEO can get you solar leads.
Voice Search is becoming increasingly popular, especially for local searches.
In just two years, the number of voice searches went from 20% to 27% among mobile users.
These types of queries are quite different from the standard ones and require a trained eye to spot. While it does take additional effort to establish your local keywords, it is worth your while. Local searches have incredibly strong commercial intent.
Data says that 76% of users visit the store after a local search.
Overall, long-tail keywords help to reach wider audience queries.
It is pretty much the same SEO process as building up your website’s authority, backlinks, and content.
Get a Grasp on the Map Pack
But things really get more interesting when we look at the Map Pack!
If you are confused by the name, just type into your Google search bar any local business and the name of your town or area. The SERP will give you a small map with a few company names and phone numbers. This will appear at the very top of your search page. This could be one of the best places to run a Solar Company SEO campaign.
This part of Google’s SERP is the ultimate channel to funnel your clients through.
But it requires a whole different set of tools to put you into that pack.
Local SEO and Factors of the Map Pack
So, what are you going to need to do?
First of all, it’s all the traditional SEO mentioned above.
But it’s secondary in the case of the Map Pack. There are three major factors at play here i.e. Google My Business, NAPs, and reviews.
So let’s study them one by one:
#1: Google My Business–
According to various studies, the main factor affecting your success at the Map Pack is your Google My Business account. You must make sure that every single item in the profile is filled with information as relevant as possible. Consistency is another crucial thing: the information you provide must be consistent with your information on other websites across the web. Relevance is essential, too – if your business’s hours or phone number are wrong, you will get bad reviews.
#2: The NAP Audit–
Name, address, and phone number. As you can see, it is closely connected to the previous factor. This information not only has to be stated on your Google My Business account but must be present on your website, listing sites, and business directories. NAP audit will allow you to find any outdated information on the web. Any inconsistency can significantly decrease your chances at the Map Pack.
#3: Solar Company Reviews–
Google and other search engines monitor reviews in their systems and take into account both the number of reviews and the opinions of your clients. If the first show that you are a legitimate business, and the second shows the user experience, your client will get it if they follow Google’s recommendation. Make sure that you interact with every comment and review!
Of course, one of the major factors you cannot affect is your company’s location and the user’s location. However, there are tools that show your ranking in the Map Pack, depending on your location. Careful studying of this data can show which competitor outranks you.
It also allows you to see whether they outrank you because of the location (then there is little that can be done) or due to other factors. If there are any other factors involved, it simply means that you have overlooked certain aspects of Local SEO that were mentioned before.
Scale Up Your Solar Company SEO
Whether you are a small contractor installing solar panels or a large renewable energy company establishing your presence in multiple cities, you simply cannot afford to lose the opportunities that Local SEO can give you.
We recommend you ensure using the full scale of both SEO and Local SEO. It helps solar businesses realize the maximum benefits of these strategies.
Get in touch with us or directly call us at +1 323 285 2811.
