Google has always prioritized serving customers above anything else. And that is what all the Google updates and algorithms are based on. With this article, we hope to offer a simplified explanation of how to boost local SEO for solar companies with a Google Business Profile.
Just getting listed on GMB could potentially drive more conversions for your solar business. Our Solar SEO specialists have monitored the newest updates. How will these enhancements within Google My Business affect your business? How big of an impact can a Google Business Listing make? We will comprehensively discuss everything.
First things first, let’s talk about the relevance of building a rapport as a solar company.
Local SEO for Solar Companies Using GMB Profile
Your potential customer could be anyone in the city or localities nearby. Solar companies are well aware of the fact that they need to build a rapport in the city. Residential areas in the city are the first ones to seek solar installations. Communal buildings come second. Besides that, big corporations, work buildings, factories, and business owners also seek solar solutions. Implementing local SEO for solar companies tells these potential customers, “Hey, we’re in the same city, and we can help you out.”
Google My Business (GMB) Updates 2024
Google has introduced significant updates in 2024. Out of everything, managing your business profile is one of the most important things. Whether you want it or not, people will disregard a solar business that lacks authentic information on Google. It’s just one of those platforms where you can not add any wrong details. These updates signal a renewed focus on providing users with accurate and relevant information.
To begin with, an updated and optimized profile does wonders.
Build An Authoritative Google Business Profile
Based on the latest updates, let’s help you crack the code to build an authoritative GMB Profile. The Google My Business is more than just a way for people to find your solar business. It’s your Google Business Profile— one of the best ways to boost Local SEO for Solar Companies. Ensure your online presence aligns with Google’s algorithms. Everything from your website to your social media platforms must be up to the mark. We recommend solar businesses clearly put the business name and logo. It should be clearly present on the landing page as well (if you run solar PPC ads on Google).
Solar companies can leverage their Google Business Profile for robust local SEO. The following points will help you get an overview of how using a Google My Business profile could be helpful.
Solar Business Name and Logo Are Crucial
One of the notable updates for 2024 is the emphasis on the business name and logo. They have to be clearly present. This signifies Google’s commitment to promoting transparency and authenticity. For solar companies, it means optimizing your website to feature the business name and logo prominently. Make sure that the URLs are optimized with the target keywords as well. It ensures that you can create a seamless connection between the GMB profile and your web presence.
Claim and Verify Your GMB Profile
Begin by claiming and verifying your Google Business Profile. A verified Google Business Profile has a blue checkmark badge. In order to offer people authentic and quality sources, Google verifies businesses. This establishes ownership and ensures the accuracy of your business information.
Local SEO for Solar Companies: Optimize Business Information
Provide comprehensive and accurate information about your solar company. First, mention the location and contact number of your solar business. Besides that, mention the correct business hours on the profile. It is professional practice. In this day and age, customers are smart. They check business hours before arriving at the company. And they like to know if their calls will be answered during business hours. So, if your solar business is closed on certain days and hours, then mention it in the GMB profile. Lastly, add a concise yet informative business description. This ensures the best results with Local SEO for Solar Companies.
Create an Impact With High-Quality Images
A picture speaks a thousand words. Visuals can be highly impactful to showcase your solar business. Enhance your profile with high-quality visuals of your successful solar installations. Don’t shy away from showing your team members, either. Besides that, if you have just started out, showing your business’s unique aspects will also do. It is not just for the visual appeal but also to build trust with potential customers.
Be Open to Reviews and Respond
Customer reviews are powerful in building local SEO for solar companies. Encourage satisfied customers to leave positive reviews on the profile. Besides that, promptly respond to any feedback. A simple thank you goes a long way. In case of the reviews expressing any issues, respond professionally. Offer support to help out the reviewer. This boosts your credibility. Besides that, it also signals to Google that your solar business is actively engaged with its customers. A win-win there!
Leverage Posts and Updates
Take advantage of sharing posts for your Google Business Profile. This feature allows businesses to share relevant content and keep the audience informed. Posts allow solar companies to share announcements, offers, and details about any upcoming solar events.
The posts can contain the following:
- 1500 textual characters max
- up to ten photos or videos
You can also use posts to add information about solar panels and other products. These posts are displayed in Google Search and Google Maps.
Monitor The Insights on Your GMB Profile
It’s crucial to understand how users interact with your solar business profile. So regularly check the insights provided by Google. Keep track of the keywords used. This will help your business to adapt your strategy accordingly. This data is invaluable in refining local SEO for solar companies.
Local SEO for Solar Companies: Key Takeaways
For solar companies, this translates to a lucrative opportunity. Google My Business is one of the best ways to strengthen local SEO for solar companies. One of the most significant changes for 2024 is a greater reliance on Google Business Profile. It acts as a major source of information for your solar customers.
Call at +1 323 285 2811 or drop us an email at care@solar-seo.com
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