Facebook is a handy platform for solar companies to connect with their target audience and get Facebook Solar leads. Out of all the advantages of Facebook marketing, one aspect that shines through is the “two-in-one” marketing. You can benefit your solar business by using Facebook as a social network and an advertising platform.
In this article, we will explore all the ways Facebook makes marketing for solar companies easier. Let’s get right into it!
Marketing for Facebook Solar Leads?
First things first, solar power and renewable energy businesses are rapidly growing. Marketing for Facebook Solar Leads is becoming more popular with the industry’s progression. A statistical solar report from IBISWorld shows an average growth rate of 21.7% from 2017 to 2021. Furthermore, a projected increase of 27.3% is expected in the current year. As per the progression rate, there’s a lot of potential for a rapid and fruitful return on investment.
Whether you’re a small solar business or a chain of offices under a more prominent brand name, you need to be seen as a local business. Being part of people’s lives and becoming their neighbors is the best way to guarantee a constant flow of clients. That is why, the Solar Industry is more of a local industry at its core.
Now let’s talk about how to sell solar on Facebook.
Offline promotion tactics such as door-to-door solar marketing and seminars can be great strategies. They definitely help solar companies in building a rapport with potential solar clientele in your area. However, offline promotion tactics are hard to measure and adjust. On the other hand, online solar marketing can save you a lot of time and money. The best part is that it provides results Facebook Solar Leads that can be easily tracked and measured. One of these techniques online marketing tactics is Facebook.
So, how can you use Facebook to benefit your solar business? Let’s start by setting up a Facebook Business Page. This is an essential step in becoming part of the community and creating neighborly relations.
Setting Up Facebook Business Page
To become part of the community and boost solar reach, your solar business needs a Facebook Business Page. Oftentimes solar business owners underestimate the effect of creating a Facebook Business Account. Instead, they create personal accounts, leading to a ban. If you are a solar business, do not repeat this mistake. The first step to generate Facebook solar leads is to build a business page.
Here’s how you can create a functional Facebook Business Page.
- Log into your personal account
- Click the menu button
- Choose Create Page
Then fill in the main company information including the Page name which is the name of your solar business. Also fill in the category which will be two or three words that define your business. Lastly, fill in the description. It is a short text with a CTA for your future customers. Remember that the Description can not exceed 255 characters on Facebook. Once this is done, click the Create Page button to set up your page.
Adding Facebook Cover Image
The next step in the process of setting up and building your Facebook page is images. The Cover Image is the most prominent image on your page in order to gain Facebook Solar Leads. Make sure it is something that conveys the idea of your business or is the same that you use on your actual sign board. This way, you will connect your brick-and-mortar, and you will be online.
There are two basic images here:
- Profile Photo
- Cover Photo
Profile Photo is, ideally, an image of your brand, something that both gives a clear idea of what your business is about and, at the same time, makes you stand out from everybody else. The best image size for social networks is 170 x 170 pixels. It will be cropped into a circle, so don’t put any critical details in the corners. One more thing important to keep in mind is how these images will be seen by users from different devices. Don’t forget to check it by using the special buttons above the image.
Setting Up the Facebook URL
Once all is set and done, you can say you finally have a Facebook Business Page (an empty one, though.) Now is the time to create your username! It is a so-called vanity URL. You’ll get a URL address for your solar business that is easily readable and memorizable. To do it, just click on Create Username on the Page Review.
Your username has to be unique, so it might take some imagination to come up with an interesting username for solar niche. Once you’re ready, click on “Create Username”
Join Facebook Groups for Solar Companies
Facebook Groups are a way to connect with your target audience. Groups bring people together around a common interest, such as solar power and renewable energy. You can use Facebook Groups to gain Facebook Solar Leads, build a community of followers, supporters, or customers who can help spread your message.
Here are some of the benefits of joining Facebook Groups:
- Connect with potential customers in your area
- Share content and updates about your solar business
- Answer questions about solar power and renewable energy
- Build a community around your brand
Sharing information about your solar business becomes easier with Facebook. Many solar energy groups on facebook allow you to share updates related to solar energy, solar industry, or benefits of solar panels. This type of promotion allows you to engage with people who are on the brink of going solar. Therefore, Facebook groups help you keep up with the latest developments in the solar industry. They also allow you to get feedback from customers and contribute to the conversations further.
When creating a Facebook Group, it’s essential to choose a name that represents your solar business and its values. For example, you can create a group named “Clean Energy Enthusiasts” or “Solar Power Advocates.” Once you’ve created your group, invite people to join and share relevant content regularly. You can also use Facebook Insights to keep a track of engagement KPIs. These metrics help businesses to identify the type of content that their audience prefers. Is it content about solar panels? Do they want to know more about solar panel installations? Are they interested in rooftop solar installations?
Facebook Events for Solar Companies
Another great way to promote your solar business on Facebook is to use Facebook Events. It is an excellent way to connect with future customers. Check out the following list of things that you can do with Facebook Events:
- Promote solar panel installations, sales, and other events
- Invite people to attend your events
- Remind people about upcoming events
- Share event updates and photos
Key Takeaways
While you have a fully established Facebook Business Page, there is still some work to be done before you can start proper Social Media Marketing for Facebook. You should add as much information about your business as possible. Above everything, the material or information you put out on Facebook will represent your solar business. So Facebook is a great platform to build your solar business at any stage!
Additionally, you can also run Facebook ads for solar leads.
Check out our guide Facebook Ads for Solar Companies to know more.
Call us today at +1 323 285 2811 to get in touch with Facebook Marketing experts specialized in the solar marketing. We run customized Facebook Marketing Campaigns that boost your traffic and solar business.
