Double EAT Marketing Content 101
Double EAT Marketing Content is loaded with Experience, Expertise, Authoritativeness, and Trustworthiness.
All these four components check off only if your content delivers relevant quality consistently.
Now when we talk about online marketing, solar businesses strive to achieve one thing— Solar Leads.
Double EAT Marketing Components give businesses and solar marketers a baseline for quality content guideline.
What Does E-A-T Stand For?
E-A-T stands for Expertise Authority Trust. This means the solar content on your business website must be of relevant quality for the visitors. In our experience, original content ranks much faster on Google. This largely depends on EAT Marketing as well. Solar E-A-T Content is about expertise, authority and trust. And, so should be your website content. However, the last Google Raters Guidelines 2022 included an extra E for the component “Experience” as well.
These guidelines help to evaluate content and search ranking systems.
They help solar businesses to monitor content and create relevant quality information.
This makes E-E-A-T Content Marketing or Double EAT Marketing more important than ever.
Top-tier solar businesses use these Double EAT Marketing Tactics for creating content on different solar topics.
As a business in solar niche, you can practice EEAT by curating content on various SEO Topics.
These solar content topics include:
- Economical Content
- Environmental Content
- Solar Community Building Content
Once you know the types of solar content, you can create your own mix of content that best brings you leads.
We have a great resource for you in form of an article.
Check out Solar Business Content Strategies for Explosive Web Traffic.
Why Quality Content is Important for Double EAT Marketing?
Quality content is important as it simply helps the audience with actionable steps or solution.
Valuable advice, tips or expert recommendations stand out and appeal the audience. Eventually, this signals Google that people find value in your website content. On the contrary, repetitive content turns off the visitor. If our Solar SEO Experts tell businesses to refrain from something, it is this!
Refrain from churning out non-quality content consistently, as it can be even more dangerous.
What Are the Signs of Bad Content?
If you are concerned about your solar content quality, we have a list of signals.
These signals are based on Google’s Duplicate Content Penalty Guidelines.
Our SEO Specialists have created a list common issues that are big signs of bad content.
Make sure that your content does not fall into any of the following categories:
- Outdated content
- Low-quality content
- Duplicate content
- Inauthentic content
- Untrustworthy content
- Content stuffed with SEO keywords
- Content lacking fact checking
- Content lacking statistics
Another thing, creating duplicate content hurts your website search ranking.
All of these signs make the reader disengage with your website. So they leave your website pages.
And, when a chunk of your audience leaves the website under 10 seconds, Google accounts it as Bounce Rate.
This metric show how much of your audience is disengaged.
Keeping a track of the bounce rate and other performance indicators will help you keep your content fresh.
Add Value to Your Solar Business Website With
Effective Solar Content Marketing
Double EAT Marketing Content Evaluation
To get a better understanding of the audience interest, businesses check website content quality regularly.
This is the only way in with you can keep a track of quality double EAT content Marketing.
We conduct thorough content analysis for all our clients; both for website content and the blog pages.
You can use various tools for content evaluation like SEMrush
(it’s a miraculous tool for business owners!)
This is a great tool that helps solar business find the right keywords and check the website content quality in many ways.
Steps to Check Double EAT Marketing Content Quality with SEMrush
Step 1: Login to your SEMrush Dashboard
Step 2: Go to the Content Marketing Tab
Step 3: Click on the SEO Writing Assistant
Step 4: Click on Analyze New Text
Step 5: Add Your Content in the field
To help you understand this better, we did a content evaluation on one of our recent blog post.
Check it out here: Top Tier Commercial Solar Company in the US (2023)
This is how SEMrush SEO Writing Assistant (SWA) evaluated our content quality.
Content Evaluation takes place based on the best SEO practices and ranking factors.
Our SEO Score turned out to be 7.0/10 which seems pretty good.
The content is analyzed on the following factors are:
- Readability Score
- SEO Score
- Content Originality
- Tone of Voice
Moreover, it also allows you competitive research, backlink research, keyword research, on-page SEO and technical SEO research, domain authority check and much more. With the SWA Tool, solar businesses can build authoritative websites.
Conclusion
Double EAT Marketing or E-E-A-T Marketing Strategy is a must for solar businesses.
EEAT Content stands for experience, expertise, authoritativeness, and trustworthiness. So all these factors help businesses create original content for solar prospects. Using tools like SEMrush Writing Assistant, businesses can easily conduct research and solar content evaluation.
Besides this, there are many other tools that help you create quality content on solar energy.
We’ve helped businesses attract better leads and conversions through our effective double EAT content marketing strategies. If you are a solar business on the lookout for a powerful Solar Content Marketing Strategy, get in touch with us at Solar-SEO.com.
Call us at +1 323 285 2811 or drop us a line at care@solar-seo.com
