The United States is home to the best Commercial Solar Company in the world. The nation has been one of the first countries to work towards renewable energy projects. Today, the latest data on the solar industry shows a growth projection of 17.3% CAGR by 2027. This consistent growth of the solar industry only sparks more and more businesses to jump into this domain.
Least to say, solar marketing and financing options are getting better and better!
In this article, we’re discussing some of the crucial elements of digital marketing for solar companies that help a commercial solar company to grow. Let’s take a look at one of the top tier solar company in the US— NextEra Energy.
The Largest Commercial Solar Company in the US
NextEra Energy is the largest Commercial Solar Company in the USA.
It has generated a revenue of $20.956 billion and a 2.37% market share in the solar industry.
Upon first glance at the website, the visitor is encouraged to learn more about solar energy with a call to action button “Learn More.” The placement of the button is also right underneath the H1 and H2 titles on the homepage. This in itself grabs the attention of visitors. Moreover, if the visitor is not very interested in learning more, NextEra Energy website also has a very contextual top-level navigation bar.
The tabs on the top-level navigation bar show the following sections:
- Real Zero™— The Trademark Phrase
- Products and Solutions
- Sustainability
- Investors
- Careers
The company has efficiently used solar marketing with the trademark phrase “Real Zero”
Now every visitor on the page is sure to look it up.
What does Real Zero™ mean?
Well, the solar industry all over the world has focused on reducing carbon emissions to net zero. Moving a step ahead from this, NextEra Energy completely eliminates the carbon emissions from their operations. The business took one more step towards solar marketing and got the trademark for Real Zero™ phrase.
In the image, you can see the tagline stand out as H1 on the page, i.e.
“There’s a Real Plan for Real Zero”
Besides solar energy, this Commercial Solar Company also spreads out by offering other renewable energy solutions such as wind, natural gas, and nuclear power.
NextEra Commercial Solar Company SEO Metrics— A Sneak Peek
Our Solar SEO Experts did a brief SEO Analysis of the NextEra website since it is one of the top renewable energy companies in the USA.
Know more about the company’s financial results here.
Key Takeaways for a Budding Commercial Solar Company
There is no way to gain solar leads in an industry with a market size of $12 billion, without informational data and industry advancements. Once your market analysis is conducted on the basis of factual data, Effective SEO Strategies boost your business rankings.
Solar Marketing Solutions open the doors for the following as well:
- Better financing options
- Solid editorial team
- Good customer rating
- More states covered
We deliver fast digital marketing solutions with niche-specific solar marketing experts.
Every solar business is different from the others in so many different ways. You can build industry authority in creating solar panels, offering installation services, building solar batteries, off-grid solar solutions, residential solar solutions, commercial solar solutions, home installations, and more.
Conclusion
Top Tier Commercial Solar Companies must back their solar marketing strategies with data. Keeping the latest data at your fingertips is a deciding factor that helps businesses to reach the audience in better ways. Solar marketing experts say that getting solar leads in 2024 has many dimensions to it such as:
- Authoritative Website
- Compelling Web Design
- Solar Keyword Research
- Extensive Market Research
Reach out to us today for a holistic online business website that not only ranks, but acts as a lead magnet.
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Take your first step into the industry with Solar SEO
Frequently Asked Questions
What is the growth rate of the solar industry in the US?
The growth rate of the solar industry will be 17.3% CAGR by 2027 in the United States of America. With more and more concerns rising about the environment. The citizens and corporations want to reduce their carbon footprint. It is estimated that Solar Technician jobs will grow by 27% in the next 8 years in the USA.
What is the most crucial element of digital marketing for solar companies?
The most crucial element of digital marketing for solar companies is authority ranking on the web. Solar energy is a fast-growing industry and people want to know more about it. Authority search rankings build the trust and confidence of the buyer. It also establishes businesses as industry experts.
Does SEO help Commercial Solar Company to fetch more leads?
Yes, SEO helps Commercial Solar Company to fetch more leads. Solar SEO allows businesses to rank higher on SERP (search engine result page). With this, the chances to reach the targeted audience become higher and so do the solar leads.
What are Solar Marketing Pay-Per-Click Campaigns?
The solar marketing Pay-Per-Click Campaigns are an effective way to get solar leads quicker. It involves creating ad sets for a targeted keyword such as “Best Solar Panel Company in Los Angeles.” They can be run on advertising platforms like Google Ads and Facebook Ads (now known as MetaAds).
