The solar industry is heating up. With the rising environmental concerns, more and more people are switching to solar power. While solar businesses are looking for better ways to level up PPC Ad Strategies for Solar.
In order to make good revenue, solar companies must score contracts with corporations. Is that what you’re chasing? To dominate your market, you need a marketing strategy that sizzles. In this article, we’re going to dive into some of the best marketing strategies for solar companies in 2023.
Use these red-hot ad strategies for solar marketing campaigns.
Get ready to obliterate your competition and accelerate your solar sales.
Leverage Social Media Ad Strategies for Solar Business
Social media ad strategies are one of the best ways to gain instant traction.
Harness the power of platforms like Facebook, LinkedIn, and Twitter to spread your message like wildfire. Run PPC Ads on all these platforms to understand which platform drives the maximum traffic for your website. When it comes to social media marketing for solar businesses, catching the attention of eyes is crucial. The more you show, the more you grow. Post eye-catching images of your solar installations.
Besides that, solar businesses must also engage with their followers to build brand loyalty.
At the end of the day, you must retain customers.
Social media marketing ads are your key to igniting exponential growth.
Best Solar PPC Ads for Precision Targeting
Use hyper-targeted ads on social media and search engines to reach high-intent homeowners in your area. Laser-focus your ads only on those most likely to buy. Here are some ad strategies to help you reach just the right audience.
- Geo-Targeting: This ad strategy involves altering the ad content and format based on the location of the customers. In order to reach out to solar customers, businesses must approach them in the best possible way. Creating ad content based on the customer’s geographical location enables solar businesses to reach out better and score more conversions.
- Interest-Based Targeting: This ad strategy is head on focused towards solving the customer’s problems. Ads are targeted to the relevant customers based on their past searches and interests. As you already know, every solar customer on the internet is not looking for solar panels. Some of them are looking for solar batteries. Some of them are looking for solar maintenance, while others are looking for solar installation services only. So, the best ad strategies for solar marketing are interest-based targeting ads.
Besides that, Remarketing Ads also help businesses gain high-intent solar leads from interested solar customers or corporations. You can re-target those homeowners with ads to keep your brand top of mind.
These advanced ad Strategies for solar targeting are game-changers for businesses and marketers.
Run Video Ads for Solar
Educating and exciting the customer with video ads has been a very functional solar marketing tactic. Video marketing is one of the most powerful tools in a solar marketer’s arsenal. Create stunning video content that informs, inspires, and thrills homeowners about the benefits of solar energy. Don’t forget to mention your services and seamless transition to solar power. Video marketing does not include just Solar PPC Ads. Videos can also be shared on your website and on social media platforms as well. Video spreads like wildfire and has massive potential to drive conversions.
Be an Authority With Content Marketing Ads
Establish yourself as the foremost expert in your market through an ongoing content marketing campaign. Blog posts, guides, newsletters, and guest articles are just a few of the content formats you can leverage. Besides that, share educational Double EAT Marketing Content as well.
Once all this is done, you can market your content on Quora or other blogging platforms. It is one of the most informative ways to market your website. Your website content will help you position yourself as an authority in the solar niche. Your content should be highly useful, solving key problems and answering important questions for homeowners. EAT Content Marketing is a proven way to build trust, authority and boost your SEO Rankings.
Breakthrough Solar Marketing Ad Strategies for Solar Firms
Solar power is the future of energy in many big ways
Being solar businesses, are you ready to dominate the market?
With these high-impact digital marketing strategies, you’ll accelerate leads and supercharge your sales.
Let’s go over them all along with some interesting stats.
- Blast social media with eye-catching visuals. In our experience, posting dramatic before-and-after photos of homes with solar panels works well. Show the lifestyle transformation! The more you show, the more you grow. Remember? These visuals will ignite interest and go viral.
- Geo-target your ads for maximum impact. Hyper-focus your ads on homeowners within a 10-mile radius of your service area. Reach the right people at the right time with location-based geo-targeting ads.
- Harness the power of video. Create a 60-second video highlighting the key benefits of solar for homeowners. Videos have a whopping 1200% higher click-through rate than text ads alone. Clearly, visuals have their own power!
- Drive traffic with pay-per-click ads. Run Solar PPC Ads across Google, Facebook, and Instagram. For only $30 to $50 a day you can get over 500+ clicks and 50+ leads. The more you ad spend, the more ROI you make!
- Offer an irresistible freebie. Give away a free solar assessment or estimate. This low-risk offer will skyrocket your lead generation by over 300%, according to studies. Offer-based Ad Strategies for Solar perform well during the holiday season as people search looking for good deals.
- Run Remarketing Ads and follow up relentlessly. It takes an average of seven follow-ups to convert a lead into a customer according to research. So always follow up with emails, calls, texts, and direct mail to stay top of mind. (and don’t overdo it!)
Key Takeaways
With the right marketing strategies, solar companies can experience explosive growth. Dominate your market by igniting your social media, targeting high-intent homeowners, spreading video content, and becoming an authority through content marketing. These red-hot techniques will allow you to crush your competition and see sales soar. The future of solar marketing is here.
Are you ready to 10X your solar sales with these cutting-edge digital marketing strategies?
Take action now and start dominating your market!
Let’s help you build a powerful solar marketing strategy.
Book a Free Strategy Call Today!
