“Reaching just the right solar energy customer through digital marketing necessitates solid Local SEO for Solar Companies”
Promoting a solar panel business largely depends on the internet these days. Digital Marketing for Solar Companies is on the rise in 2023. However, many Solar Businesses may not be fully aware of this goldmine of a strategy. What comes to your mind when you think about solar panel business promotion?
Leaflets, handouts, local TV, fakebook adverts and radio commercials, or even billboards?
However, Local SEO for Solar Companies can also be one solid way to take up digital marketing for Solar Companies in a much more impactful manner.
So let’s just dig deeper into this today.
Power Up With Digital Marketing for Solar Companies
Startup solar companies tend to be very conservative when it comes to advertising and promotion. They often think the Internet is something for an online business without a real brick-and-mortar presence. And that’s where they might start losing ground to companies that take a more versatile approach. So how can you make sure that you are not missing out on opportunities in Digital Marketing for Solar Companies?
Here’s the thing…
Start by asking yourself how a potential customer can find out about your solar company. Especially if we think about an ideal customer who already wants to install solar panels and get off the power grid. The answer is simple: they are going to google it (or Bing it, or… you got the idea!).
The search engines (Google in particular) are the Yellow Pages for you to promote your solar company in 2023. So now that you know where to start with Digital Marketing for Solar Companies, how do you get there? Local SEO for Solar Companies is the Key
The Route to Local SEO for Solar Companies
Search Engine Optimization increases the quantity and quality of traffic to your solar website through organic results. While it is a great method for holistic reach and brand awareness, it does not boost advertising. Organic SEO ensures that people looking for solar energy services see your website and your offers first.
On the other hand, Local SEO for Solar Companies takes into account the location of users. This includes other geo targeting metrics for Solar SEO as well. In order to get customers who want to buy solar panels or related products, organic SEO is not enough!
Local SEO plays a big role in digital marketing for Solar Companies in 2023.
It helps businesses in reaching out to customers, potential customers, investors, potential partners and much more. The Internet is a remarkable place where you can find anything and anyone. Besides the opportunities, the route to Local SEO for Solar Companies comes with some challenges as well.
How does Local SEO get customers to choose your company over other solar energy providers?
4 Key Tips: Local SEO for Solar Companies
As a matter of fact, Solar energy yields an ROI of 770% and a Return Of Advertising Spend (ROAS) of about 9.20. With just a 9 month break even time, you can observe visible conversions and effectiveness of Local SEO. Now that you understand why Local SEO for Solar Companies is crucial, take a look at some SEO ROI Statistics 2023.
We will go over 4 Key Local SEO Tips for Solar Companies that are easy enough to follow through. But without some basic technical knowledge, it might take some time. As long as you are invested enough in the matter, the following strategies may help you:
- On-Site SEO
- Google My Business
- Quality Content
- Link-Building
The basic SEO process for solar companies includes several steps. In the process of improving your visibility to users searching for renewable energy, you’ll need to go through keyword research, on-site SEO, content creation, and link building. Moreover, you must also work on your Google My Business account.
While you may be unfamiliar to some of these terms, that’s okay!
We’re elaborating on each of these crucial points further in the article.
On-site SEO for Solar Companies
It makes sense that Digital Marketing for Solar Companies and the online promotion journey starts with your website. It is your business’s avatar in the online world. And just like with brick-and-mortar, you want the website to be easy to navigate, nice to look at and easy to find! Furthermore, it must also give a clear idea of what you sell and how a visitor can purchase it. That’s why it must have very clear meta-data and keywords.
Do Solar SEO Keyword Research
It’s important to mention that most SEO practices require you to know your keywords. These are the words and phrases you think people are interested in your products and services. Usually, these are the specific terms that people use in their search queries. However, when you just start off, simply knowing the names of things you offer is enough.
More extensive keyword research is required when a company has been doing SEO for a long time and wants to explore all possibilities.
Add Solar SEO Meta Data on Webpages
When it comes to implementing Solar SEO, every web page your site has must have a clear meta title. It is the text that a user will see in the search query. It must have a keyword, i.e., the topic, a solution to the problem, and what you are offering regarding the same.
This allows users to quickly decide whether your website interests them. Adding Metadata can help you attract more targeted audience to click on the link. Failing to provide relevant information in your webpage meta description results in wasted time and effort.
Even if you manage to get your site up in the SERP (search engine result page), the customer will not see the key phrases the title. They might simply choose to click on your competitor’s site that describes their services and products better. Skipping the nitty-gritty details of the technical aspect of taking up SEO for solar companies, as it is different for every platform.
Simply google the name of your platform (WordPress, Squarespace, etc.) + ‘metadata’ and you will see plenty of information on how you can edit it. Metadata is essentially the message you would publish in the yellow pages.
Add Proper Solar SEO Alt Tags
Another thing many solar website owners forget is alt tags. It is a way to tell a search engine what the image is about. By having keywords deployed into the alt tags of your images, you let search engines know that both texts and images are related to the keywords you want to rank for. Structuring your content is also essential.
Quality services like SEO for solar companies keep everything on the website well optimized. Make sure that all textual information has appropriate headings. Moreover, the heading should contain keywords as well. This is the best way to ensure that you do not miss out on the “Alt Tags.”
Again, if we continue our analogy with a brick-and-mortar business, we will go over two more improvements you should put effort into for your website to work well.
- Page Load Speed-
You want your visitors to be able to access your store easily. In order to achieve this, you must ensure a decent page load speed. So make sure to check that all your images are compressed in size.
- Internal Links-
Another thing you want from a shop is that a person can quickly get to the department they are looking for. A website does it by having internal links. Internal links are the links that lead from one of your web pages to another.
This way, it is easier to retain a customer on your website and increase the chances of him getting something from the website.
Get Listed on Google My Business
You must have noticed how conveniently the essential information is placed when you find a local shop or café on Google. This means that the business owners verified on Google My Business. Many small companies overlook or neglect it as they believe that information on their website and door is enough.
They may not realize that getting a verified account on Google My Business is a way to get listed on Google Maps. This improves your position on local SERP. Every empty field or inconsistency leads to Google ranking you lower than your competitors. Take Google My Business account seriously, for it helps your business in more than one way!
And, naturally, the more local listings you are on, the better!
Besides the obvious effect of people finding out about your solar company on these websites, there is one more reason you should put some effort into this task. Google appraises your business by checking the information on various listing websites and matching the information. The more listing you are on and fewer mistakes and inconsistencies there are, the better.
Here are the things you must know when you plan to deal with all the listings:
- Registered Company Name
- All your contact details
- A link to your website
- Your location coordinates
- Clear images and videos of your business and products/services
- Links to your social media accounts
- Hours of operations
- Alternate contact information (for off-work contact)
- Taglines
- Attributes (much like metadata)
Make sure that you have just one list from which you take the information: this way you’ll guarantee there won’t be a mistake or variation in your company’s details.
Create Quality Solar SEO Content
One of the ways Google decides how high you should be ranked on the SERP is by scanning through your page and analyzing how relevant, abundant and new your content is. And by content, we mostly mean webpages and articles. So add Solar SEO Keywords into your webpages. Solar SEO helps your website rank higher and provides value for your target customers.
You should think about ranking high for solar customers only.
Solar SEO introduces you to customers who are ready to buy or install panels immediately. It also makes your website more discoverable to those who are interested in the topic. By creating quality Solar SEO Content, you can clarify certain things about solar energy to people looking for answers.
This is why Solar SEO content, akin to keywords, is based on what your client wants or needs to know and not what you would like to post about.
So what types of articles would work best for your solar panel business?
#1: Financial and Value Based Articles
People are often interested in the money aspect, so it’s great to publish articles about how much different systems might cost and their installation cost. Of course, educational content on the different types of solar panels is great. Of course, you should focus on the ones you provide.
However, it’s okay to have articles about others. Mainly if the article helps the reader choose a better option. Many people want to know about rebates and incentives provided by the state or government. A great and detailed overview of such options will make it easier for a person to decide in favor of solar panels.
#2: Articles Offering Solutions
Troubleshooting is another extremely popular inquiry online. Don’t worry that your product will be seen as somehow fragile or unreliable. Providing solutions to people’s problems makes you an expert in their eyes.
And, of course, it’s better to make your investment into a greener future with professionals!
#3: Content On Your Successful Projects
Finally, your company’s own projects. Nothing says ‘real business’ like actual reports from people and companies you have helped. The project drafting, the installation process, the maintenance – everything is important here, and there will be a lot of people interested in this.
Always try to have a few photos and video testimonials from each project you work on.
Practice Link-Building Techniques
Link building is the last and on the list of Solar SEO techniques when it comes to Digital Marketing for Solar Companies. And it is very crucial and impactful on its own. Simply put, it’s a referral system where each link leads from another (respectable, preferably) website to yours.
It’s an important ranking factor that usually requires a lot of resources to greatly improve upon. However, when you are a small business, there are still ways to perfect this area. Make sure that your friends’ websites and local businesses you worked with have a link to your website. Even linking to your listings is also incredibly instrumental. You must be on every relevant website where your business can have a profile with a link.
Companies specializing in Solar SEO have their own networks of sites and for your first effort, it will be more than enough!
Key Takeaway: Score Conversions With Solar SEO
If you follow these steps continuously, in a month or two, you will see the results: more visitors to your website, more emails, and more phone calls. Ironically, once you’ve managed to get more clients, you must make sure that your solar business is ready for such an in-flow of clients. Our recommendation is that once you see the results of SEO, you should get in touch with a professional Solar SEO Agency for two major reasons.
Quality Comes First
To sustain SEO effect, its practices must become increasingly more elaborate and accurate, otherwise, the effect will soon peter out.
Expand Your Business
With more clients wanting your services, you must focus on your business goals. Make your solar customers happy with quality solar solutions while the team of professionals at Solar SEO takes care of all your Local SEO needs.
If you want to find out the exact steps YOUR solar company needs to dominate at Local SEO, get in touch with us at +1 323 285 2811 or care@solar-seo.com
