The massive advance of the solar industry in the past few years has been phenomenal. However, it has yet to become a common energy source. However, fueling corporate solar adoption with solar ads on Facebook and Google Ads impressively works for many solar companies.
By running targeted PPC Solar Ads toward homeowners and corporations, you can get your first solar appointment virtually! Running solar ad campaigns on these platforms helps solar companies score quality leads and build their brand reputation holistically.
Steps to Get Your First Solar Appointment 100% Virtually
Today, the scope of solar energy is vast, and so should the solar marketing wingspan. It is critical to maintaining a range of advertising strategies to land your first solar appointment. Successful solar marketing campaigns constitute many solar marketing strategies that help you get your first solar appointment.
These solar marketing strategies can either be organic or inorganic.
- Organic— Boosts SERP ranking, brand awareness, followers, audience engagement, and leads organically. These strategies take up time and thought processes. However, they do not call for much investment and work for the long term.
- Inorganic— Boosting SERP Ad ranking, brand awareness, driving audience engagement and leads inorganically. These strategies bring instant results, leads, and conversions. Even though they require some investment in terms of budget for running a solar ads campaign, they get quality solar leads in a short time span.
The foundation to successfully get your first solar appointment virtually starts with powerful solar marketing strategies. The following are some steps for solar companies to follow to make their digital presence susceptible to engaging solar clients.
Step 1: Have a well-optimized website
Solar lead gen is all about inviting potential customers to check out a solar business and its solutions. Making this first interaction is crucial; thus, it must happen seamlessly. Therefore, having a well-optimized solar website or a landing page is essential. It must have the right marketing keywords, content, page URLs, titles, user-friendly navigation system, relevant visuals, fast load time, and more.
Step 2: Maintain a holistic brand page
Figuring out how to get solar leads starts with digitally maintaining a holistic brand presence. As discussed above, having a well-optimized landing page and website is essential. Similarly, maintaining social media pages is the second most important thing after the website. It is a great way to engage with potential clients and reintroduce solar energy solutions to them.
Step 3: Run well-targeted solar ads
The best and most effective way to get your first solar appointment is through inorganic marketing strategies i.e. running solar ads on Google and Meta (formerly known as Facebook). They are quick, efficient, have high ROI, and are easy to initiate. These Ad platforms like Google and Facebook are the two biggest marketplaces to run solar ads. With experts in PPC Solar Ads, your first solar appointment can happen within weeks.
How to Run Solar Ads Campaign on Google
When you consider how to run solar ads on google, your advertising goals should be the first thing that comes to mind.
The Solar Industry has a scope to expand exponentially with these Campaigns. So let’s dive into the tips to advertise your solar company on Google Ads. By working on all these aspects, you can kick start solar lead gen with Google Ads quickly by working on all these aspects.
Allocate Solar Ads Budget Wisely
Getting the maximum ROI benefits from the ad spend is essential for solar companies. Thus budget allocation has a lot to do with the ad campaigns. Allotting solar ads on an excellent budget tells google that you are willing to invest more for the keywords than your competitors. This automatically ranks you higher in the SERPs and gets you more solar leads.
Include Right Graphics and Visuals
The visual cue is a significant factor in communicating the message of the ad. Use the right imagery, brand colors, good fonts, and more. Solar companies must include the image of a person in the graphic ad since those perform well, especially for solar businesses.
Your solar ads can be focused either on lead generation or any other goal. However, communication must never be an ambiguous mix of both goals. Check out your competitors’ ads, keywords, and offerings. And do better than them. Make sure to keep your primary solar ads campaign goal in mind.
Is it maximum leads? or website visits? or something else?
Run Solar Ads on the Biggest Platform: Facebook
Facebook is one of the top marketplaces for solar companies.
With a total of 2.96 billion monthly active users, running a Facebook solar ads campaign is necessary.
Bid Wisely
Many factors can affect the bidding process. Setting an optimal bid is done in real-time. It takes expertise to understand the competitors’ solar ads and develop a counter ad. Wise bidding allows solar companies to maneuver the direction of their Facebook ad campaign.
Ensure Ad Relevancy
Keeping up the ad performance calls for ad relevancy. The quality score of the solar ads allows solar businesses to ensure that their ad does not lack any element.
Take up segmentation
Dividing your target audience based on location and geographical conditions is essential for solar companies. For instance, solar clients will most likely be situated in sunny areas. Furthermore, segmentation based on demographics such as age and the number of family members is also a great way to run a Facebook solar ad.
“The scope of solar energy in today’s day and age is vast, and so should be the solar marketing wingspan!”
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Some Bonus Tips: High-Performing Solar Marketing Ideas
Inorganic solar marketing strategies are not just limited to Google Ads and Facebook Ads. There is a lot more to it. The following are some well-performing marketing tactics.
Brand Awareness Campaigns
Running a solar lead gen campaign can be focussed in many directions. The goal can be to attract leads, sign-ups, calls, offer-based CTAs, and more. Another powerful way to use ad campaigns is to build brand awareness through them. For example, solar companies can push out ads showing success stories or origin stories. This creates a loyal audience and boosts awareness.
Explore Remarketing Solar Ads
Instead of only running targeted solar ads on Google and Facebook, pair them with solar remarketing ad sets. These ad campaigns are targeted towards only those users who have interacted with your solar business website in some way or form. It can be visiting a page, signing up for a newsletter, using social media, etc.
Click here to explore solar remarketing strategies.
Run Solar Ads on LinkedIn
Solar business can also serve corporate enterprises in various industries. Thus LinkedIn is a great place to boost B2B interactions. Building a follower base on LinkedIn and connecting with companies that are going solar will help your solar business to be more relevant. Moreover, Sponsored LinkedIn Ads can also be a great way to market your brand.
Tap Into Video Marketing
Videos are one of the most effective ways to hold the attention of a potential customer. Video content accounts for 82.5% of all web traffic. Since the solar industry is still growing and expanding, interacting with customers through videos is one of the best ways to reintroduce them to this topic.
Boost Your Solar Ad Campaigns— Solar SEO
Solar companies must not skip running solar ads considering the positive ROI from these campaigns. Closing that first solar appointment can be much easier than you thought. Think smart and get your solar business a powerful head start with Solar SEO Inc.
We have been helping solar businesses thrive for years. In our experience, we provided effective solar PPC Campaigns, SEO Services, Web Design, Content Marketing, and Social Media Marketing solutions. Curating and executing just the right strategy for your solar business is what we do best!
Schedule a free strategy call or drop us a message at +1 323 285 2811, and we will get in touch with you.
