Scoring high-intent solar leads is a vital aspect of business growth for companies operating in the solar industry. Being a leading solar energy provider necessitates using various marketing strategies. One such effective strategy to score the best solar leads is— Remarketing Solar Ads.
Solar energy is a niche market. Targeting the audience on the brink of going solar is important. Remarketing Solar Ads or retargeting, involves bringing back potential solar customers by reminding them about your solar ad. Quality solar leads are achievable with the power of remarketing solar ads.
Gaining High-Intent Solar Leads: An Outlook
Solar content, social media, and PPC marketing are great strategies for brand awareness and reaching the target solar audience. However, this does not boost the conversion rate very much. Specific PPC targeting only yields an average efficiency rate of 130%. On the other hand, Remarketing has a high-efficiency rate of 514%.
A lead generation strategy for gaining high-intent solar leads is more efficient with retargeting ads. It drives quality solar leads to your solar business website. It is a cost-effective way to convert customers who did not take the CTA on the first visit. The retargeting campaigns often keep the best solar leads flowing. These campaigns are crucial marketing elements.
How to gain high-intent solar leads?
High-intent solar leads come from people in the “research phase” of going solar. These individuals have already initiated search queries for solar energy solutions. By retargeting your ads, you only show them to people with a strong interest in solar energy solutions. The best data sources for identifying the best solar leads would be your:
- Solar Website Analytics
- CRM Data
- Social Media Insights
- Individuals subscribed to your newsletter
- Individuals that filled out any forms on your website
What are the best platforms for remarketing solar ads?
Like any other company, solar companies can execute a remarketing campaign through many advertising platforms. The primary ones are:
- Google Ads
- Facebook Ads
- LinkedIn Ads
How many times should solar remarketing be implemented?
Showing your solar ad to a potential customer seven times per day at max is considered good. However, it is important to stay moderate with the remarketing strategy. To avoid overwhelming your audience with too many ads, set frequency caps. It limits the number of times users see your ads in a given time frame. This is called Frequency Capping. It helps to ensure that your ads remain effective and don’t lead to ad fatigue or annoyance.
The Power of Remarketing Solar Ads: Conversions
Business Insider stated that Returning visitors have a higher conversion rate of 4.5% compared to new visitors. The bounce rate of new visitors is much higher. Customers do not convert into buyers on their first visit to any business website. Call these visitors window shoppers or whatever you want, but these people are intrigued by your solar ads. As a result, likely, they are still hunting for solar alternatives. This is why it is critical to adopt the most effective CRO hack: retargeting. It allows solar businesses to reintroduce themselves to buyers again more effectively. Eventually, leading the buyer to take the CTA and contact your business.
The power of remarketing comes from ad placement. Remarketing solar ads employ code on your website to identify users. It continues advertising to them even after they leave your site. As we discussed above, remarketing is an excellent technique to reconnect with potential clients. It is also great to reconnect with the visitors who have previously expressed interest in your solar company. The power of remarketing boosts your chances of converting a high-intent solar lead into a purchase.
Steps to Make Remarketing Solar Ads Efficient
Be it Google Ads or Facebook Ads, Remarketing solar ads can be made more efficient. Proper targeting and utilizing your ad spend wisely is a must. With this, you can create effective and high-performing remarketing campaigns that help you score the best solar leads. Moreover, it drives business growth with the power of remarketing by following these best practices.
Craft Persuasive Solar Remarketing Ads
The attention span of average internet use has dropped to 8 seconds. Thus, catching the attention of your solar buyer is essential. Use eye-catching visuals, persuasive messaging, and clear call-to-action. This helps you grab the attention of your solar leads and entice them to take action.
Segment Your Solar Remarketing Audience
It is vital to create remarketing solar ads lists based on specific actions that users have taken on your website. This includes actions such as visiting a specific page, filling out a form, or engaging with your content. First, gain insights from this user data for retargeting quality solar leads. Then tailor your ads and messaging to each audience segment with increased relevance.
Personalize Your Solar Remarketing Ads
Try to implement a dynamic remarketing solar ads campaign. Display personalized ads featuring solar products or services in which viewers have previously expressed interest. You can also personalize your ad copy and messaging based on users’ demographics, location, or interests.
Leverage Your Testimonials
Testimonials and positive reviews are good marketing tools for solar companies. Use social proof elements such as customer testimonials, ratings, and reviews to build trust and credibility. Customer reviews are another critical factor that brings you the best solar leads from ad campaigns.
Optimize Your Solar Remarketing Campaigns
The power of remarketing will bring you high-intent solar leads. However, your website may turn them off. Ensure that the landing pages linked to the solar remarketing ads are optimized for conversion. This includes clear, concise messaging, strong call-to-action, and a simple, user-friendly form or checkout process. Furthermore, A/B testing for different remarketing ad sets will help you optimize the highest-performing ads.
The Key to Retain High-Intent Solar Leads
The retention rate of retargeting ads refers to the percentage of users re-engaged with the ads after being targeted. Although it is a great strategy, several factors can affect the retention rate of retargeting ads.
Regulate Solar Remarketing Ad Frequency
It is essential to balance the frequency of retargeting with the need to remain visible. Over-exposure to retargeting ads can lead to ad fatigue and decreased engagement. So use frequency capping to make an impactful brand presence in the mind of your target audience.
Check for Ad Relevance
Retargeting ads aim to appeal to the audience that left without taking the CTA. The goal should be to create an ad more relevant to the user’s interests and preferences. If the ad does not match the user’s needs, they are less likely to engage with it.
Maintain Quality Score for Best Solar Leads
The quality score of the retargeting ad can also affect its retention rate. The ad should be visually appealing and informative. This includes a high-resolution graphic with a clear call to action. Showing a human mascot in your ad can instantly level up your remarketing solar ads campaign.
Keep a Track of Market Competition
Competing for the user’s attention affects the retention rate of retargeting ads. Since the solar industry is still growing, your competitors might also target a similar audience. If many similar ads target the same user, the effectiveness of the retargeting ad may be reduced. Again, the best results come from a unique quality ad.
Budget Boosting for High-Intent Solar Leads
A higher budget puts your ad above the competitors. It can bring your solar business better ad targeting and increased visibility. Ultimately leading to higher engagement, ad retention, and scoring high-intent solar leads.
Solar SEO Inc: Get The Best Solar Leads
Systematically remarketing solar ads results come with adaptation and optimization. Experimenting with different ad formats, targeting options, and landing pages are good. It can help you identify what works best for your audience and campaign goals. So continuously monitor and optimize your remarketing solar ads campaign. The following are some prime metrics:
- conversion rate
- click-through rates (CTR)
- return on investment (ROI)
By implementing the best strategies, solar companies can boost high-intent solar leads quickly. To be more time efficient in your approach, reach out to Solar SEO Inc. We have been dealing with clients in the solar industry for many years. This enables us to customize the best strategies for your audience and campaign goals. Schedule a free strategy call with us today!
